Contact Us

For general sales assistance
please contact us at:

The Westendorf Associates Team

Our team brings close relationships, market knowledge, business savvy, technical expertise and a commitment
to service.

Keith Westendorf


As founder of the firm, Keith brings more than 35 years of experience in the electrical, mechanical and power transmission industries. Keith has held a number of sales and marketing executive-level positions with Westinghouse, Marathon Electric and ABB. In 1998, he saw a need for a new type of firm: one that delivers value to customers and principals. In addition to managing the firm, Keith concentrates on the industrial automation and motor control industries.

Contact Keith:

525 E. Vine Street
Milwaukee, WI 53212
Phone: 414-380-9730

Steve Heiman

Sales Engineer

Steve brings over two decades of experience in the counter, timer and controls markets. Before joining the firm, he worked for Durant (Eaton) in sales and support. In addition to responsibility for key OEM accounts, Steve concentrates on the development of an effective distribution and OEM network for the firm's principals in Wisconsin, Minnesota, North and South Dakota, and the upper peninsula of Michigan.

Contact Steve:

583 Riverview Drive
Marshall, WI 53559
Phone: 414-380-9731

Andy Dellemann

Sales Engineer

Andy is our newest member, coming to the team with experience working directly for several highly regarded Midwest-based automation distributors, including Power/mation and EMS Industrial. His focus is the Wisconsin, Iowa and Nebraska territories, cultivating new accounts, new markets, and strategic distributor partnerships that align well with our manufacturers.

Contact Andy:

1061 East Mills Drive
Lake Mills, WI 53551
Phone: 608-616-2700

Maribeth LaMarca

Operations Manager

Maribeth has been with Westendorf Associates since its inception in 1998. She has more than 25 years of sales and marketing experience, which includes previous positions with Emerson Industrial Drives and Power/mation Division, Inc. At Westendorf Associates, she manages the firm's operations.

Contact Maribeth:

2970 Brookfield Road Suite 204
Brookfield, WI 53045
Phone: 414-852-7088