The Team Keith Westendorf – President As founder of the firm, Keith brings more than 30 years of experience in the electrical, mechanical and power transmission industries. Keith has held a number of sales and marketing executive-level positions with Westinghouse, Marathon Electric and ABB. In 1998, he saw a need for a new type of firm: one that understands and delivers value to customers and principals. The team brings close relationships, market knowledge, business savvy, technical expertise and a commitment to service. In addition to managing the firm, Keith concentrates on the industrial automation and motor control industries. > E-mail Keith Westendorf Contact Number:  414.380.9730 Maribeth LaMarca - Operations Manager Maribeth has been with Westendorf Associates since its inception in 1998. She has more than 20 years of sales and marketing experience, which includes previous positions with Emerson Industrial Drives and Power/mation Division, Inc. At Westendorf Associates she manages the firm's operations. > E-mail Maribeth LaMarca Contact Number:  414.852.7088 E-Fax:  262.364.3732  Steve Heiman - Sales Engineer Steve brings over a decade of experience in the counter, timer and controls markets. Before joining the firm, he worked for Durant (Eaton) in sales and support. In addition to responsibility for key OEM accounts, Steve concentrates on the development of an effective distribution network for the firm's principals in Wisconsin, Iowa, Minnesota, North and South Dakota, and the upper peninsula of Michigan. > E-mail Steve Heiman Contact Number:  414.380.9731